Stripe Around · 2024
From dusty crates to a vinyl e-commerce that sings.
An e-commerce redesign helping an offline vinyl business move into a scalable online sales experience.
Challenge
Stripe Around needed a digital experience that could carry serious commercial intent without losing brand depth.
Strategy
We started with positioning, audience and revenue model — every design decision needed to ladder back to business outcome.
Design direction
An editorial system with confident typography, generous whitespace and considered motion.
Outcome
A flagship digital presence the team can grow into for years — measurable, ownable, and on brand.
Visual gallery
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Next step
Have a project in mind?
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